Your display is a primary selling point and your first impression to your customers. You want to put just as much time, thought and energy into it, as you do your created works so that they are exhibited in the best possible manner.
Do all you can to create an inviting warm atmosphere that people will want to linger and shop And remember, you will be packing and unpacking your display materials (sometimes after a long drive), so keep that in mind when planning your space.
It is never a bad idea to go to one or two shows to examine other artists’ displays and get a feel for what works and what people are drawn to.
Check our Pinterest board for inspiration ideas to help your booth look amazing!
- Design your booth ahead of time to make sure it will display all your items and it’s not too heavy or hard to set up. Don’t forget a nice sign or banner with your logo. Just setting up a card table won’t attract buyers.
- Price your work, people will be afraid to ask if there is no price on it, especially with handmade items, people always assume that they can’t afford it.
- Don’t sit way in the back. Get out there and introduce yourself. They want to know you! Share your ideas behind your work or hidden features that make your handmade items awesome! Be friendly… nobody wants to go to a stall where someone looks grumpy and unwelcoming, I know it sounds very basic but a smile makes all the difference.
- Wear your product if possible, it shows a pride in your work and it also illustrates how well your pieces look when they are worn. Sometimes it can be a little thing like this that make that last final decision in a sale.
- Stock Up! Create lots of inventory with a little something for everyone. People are there to shop, so give them lots to look at! Don’t show up with a small amount or one of each item and plan to take custom orders.
- If you enjoy custom orders make sure you have photos of past custom orders, color selections and more for them to choose from during the show. Make it easy for them to place their order.
- Wrap up purchases in pretty paper or bags with business cards. Buying handmade is better…make them feel special.
- Have a sign up sheet for your mailing list. A list of potential customers during the holidays could be priceless!
- Business Cards: If someone seems interested but they don’t end up buying it probably means they don’t have the money on them at the time, but you have the opportunity for a future sale. Keep business cards on the table and also some close to hand. Hand them your card, tell them about your website, and get their feedback.